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Touch some grass.Elf has the day.

Tell it once. Elf plans the rest, and waits for your yes.

Works with the apps you already use

  • Apple Calendar
  • Reminders
  • Health
  • Maps
  • Siri
  • Apple Watch
  • Google Calendar
  • Outlook
  • Telegram
  • Android

Meet Elf. The one you hand anything to.

Tell it what changed, what you need, or what's on your mind. Elf fits it into your day, shows up wherever you look, and waits for your yes.

  • Understands plain words
  • Asks before acting
  • Stays on your devices
5:24
6m

Elf

Your elf

Leave in 6 min

Coffee with Kher, 5:30 at Bandra. Traffic on WEH. Your usual 8 min lag is included.

Message Elf

One message on your phone. The new plan appears on your Mac and your wrist, and nothing changes until you approve it.

Set up Elf in two minutes.

Connect what you already use. Then just talk to it.

Connected

  • Calendar
  • Reminders
  • Places
  • Watch
01

Connect

Your calendars, reminders and places. Add a watch if you have one.

cancel gym today

Done. Your weekly target is still on track.

02

Tell Elf

Siri, Telegram, a notification reply or chat. Plain words, understood on-device.

Proposal

Move study block to 8:00 pm?

Your 4pm now runs until 6.

ApproveEdit
03

You approve

Every change comes with a reason. Nothing moves, and nothing is sent, without you.

Wherever you look, Elf is already there.

Deepest on Apple devices: your notch, your Dynamic Island, your wrist. Everywhere else, one message away.

On the notch

Your next move slips out of the notch, then tucks back in.

Ask for anything in plain words.

Say it like you'd text a friend. Elf turns it into a plan you can approve.

stuck in traffic, 20 min late

Elf proposes

  • Gym6:007:30 pm
  • Note to Kher: “Running ~20 late, see you 5:50.”
ApproveEdit

One message shifts the day

It moves what has to move, drafts the apology, and waits for your tap.

remind me to buy milk when I leave work

Buy milk

When I leave Work

Reminders that know where you are

Added to your reminders app. It fires as you walk out, not at a random time.

what does tomorrow look like?

  • 9:30Call, Andheri
  • 11:00Lab until 1
  • 19:00Gym

Backup: lab runs late, gym moves to 8.

Tomorrow, in three lines

Plus one backup plan. Then a quick brain dump before you sleep.

Habits that bend, not break

Skip a day and your week still counts. Rain swaps the run for a workout at home.

cancel gym today

push my run if it rains

This week: 3 of 4 Grace day used
M
T
W
T
S
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Other assistants answer. Elf looks after you.

Three moments from the same day, side by side.

  1. 8:32 am

    Heading out

    Other assistants

    how long to Bandra?

    Usually 30 to 40 minutes, depending on traffic.

    You had to ask. It doesn't know you always leave late.

    Elf

    Elfnow

    Leave in 6 min

    Traffic on WEH. Your usual 8 min lag is included.

    On my wayRunning late

    It noticed first, with your real lag included.

  2. 5:41 pm

    Stuck in traffic

    Other assistants

    I'm running late, help

    Here are 5 tips for managing your time when you're running late...

    Generic advice. Your plan stays broken.

    Elf

    Elfnow

    Gym moves to 7:30

    Note to Kher: “Running ~20 late, see you 5:50.”

    ApproveEdit

    It fixed the plan and drafted the apology.

  3. 10:45 pm

    Winding down

    Other assistants

    Nothing. It waits until you open it and ask.

    Tomorrow's surprises stay surprises.

    Elf

    Elfnow

    Tomorrow, in three lines

    • 9:30Call, Andheri
    • 11:00Lab until 1
    • 19:00Gym

    Backup: lab runs late, gym moves to 8.

    It closed your day and cleared your head.

Always informed. Never in the way.

The elf that knows your day and gets sharper the more you use it.

  • Calendar
  • Reminders
  • Places
  • Watch

Always up to speed

Your calendar, reminders, places, live traffic and sleep, already in sync.

Proposal

Move gym to 7:30 pm?

Your 5:30 is running 20 minutes late.

ApproveEdit

Never in the way

About six nudges a day at most, nothing during sleep, and every change waits for your yes.

  • Usual gym time 7:00 pm
  • Departure lag 8 min
  • “Campus” means College, Powai

Smarter every day

It learns your habits, your places and the names you use for them.

Your day stays on your devices.

  • On your devices

    Chat is parsed on-device. Health data never leaves your phone.

  • Places, not traces

    Labels like “work” and arrival times. Never your route history.

  • AI activity log

    Every model call is listed with its purpose.

Common questions

Still unsure about something? Reply to the welcome email once you join.

Your elf. Tell it anything about your day and it plans, reminds and replans for you, then asks before it changes a thing.

Hand the small stuff to Elf.

Join the waitlist. Elf will knock when it's ready.